There is no doubt that the popularity of Formuna One (F1) has exploded over recent years thanks mainly to the hit Netflix docu-series, Drive To Survive!

Watches are synonymous with F1, with many major watch manufacturers jumping on the sponsorship bandwagon.

Tudor is the latest luxury watch maker to jump onboard the F1 sponsorship train by becoming an official sponsor of the Visa Cash App RB team for 2024. Now before you ask who the heck is this F1 team, that’s easy, it is the old AlphaTauri team, renamed for 2024 and beyond. I am guessing Casio’s Edifice was ditched as a sponsor, opening the door for Tudor.

With TAG Heuer the official sponsor of the official Red Bull Racing F1 team, this is an interesting sponsorship, as both team come under the Red Bull umbrella.

Well, I guess I’ll be watching the wrists of Daniel Ricciardo and Yuki Tsunoda to see what Tudor they wear during the 2024 F1 season.

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